Color Psychology: How to Passively Influence Your Mood
How to Use Colors to Affect Your Mood and Better Your Life
Do you find that you tend to surround yourself with certain colors? Do you have a monochromatic color scheme in your bedroom? Do you tend to select the same color shirts even when you have seven of them hanging in your closet already? Do you find you’re happier when you wear blue? Or more romantic when you wear pink?
Colors are one of the most powerful communication tools we have. They impact our brains so strongly that they can affect our moods and make our lives better. Keep reading to learn the psychology behind colors, why they’re so important, and how surrounding yourself with certain colors may impact your life.
Why are colors so important?
Color psychology is a hot topic in marketing, art, and design. Researchers have discovered that colors affect our moods, feelings, and behaviors. This connection to our brain explains why color is such a powerful force in our lives. Some colors have universal meanings while others are associated with certain feelings. These meanings are important to understand because it can change the way you feel day to day. As colors and emotions are closely linked, if you’re constantly feeling sad in a certain environment, the colors may play a part.
Warm versus cool colors
Basic color psychology can be broken down into warm versus cool colors. This gives you an idea of how colors can evoke certain feelings. Warm colors are classified as red, yellow, and orange which convey optimism, happiness, energy, and danger. Think about all of the daily indicators you see using these colors – traffic cones, stop signs, caution tape, and sunshine are just a few. Warm colors are often considered happy colors.
Green, blue, and purple are categorized as cool colors and are thought of as soothing, calming colors that can also express sadness or creativity. Think about all the green and blue used in nature to convey a soothing and calming effect.
However, color psychology can be broken down even further with individual colors. Understanding what colors represent and how they make you feel can enable you to incorporate them into your day to day life in the right way.
What color psychology can I incorporate in my daily life?
Red: Red is the warmest and most dynamic of all the colors and triggers strong emotions. Anything from love and passion to anger and danger can be triggered by red. This is why it’s used for holidays (Valentine’s Day and Christmas) and stop signs. You can use red to draw attention to something important in a room, but it can also be overwhelming when used in large quantities.
Orange : Orange is also an exciting color. It makes people who use it feel energized and happy. However, it’s not as overpowering as red, which often makes it feel inviting and friendly.
Yellow : Yellow is a happy color and tends to reflect light. This can be a good thing, but always be careful in rooms with lots of light as it can irritate your eyes. In design, it grabs attention so it should be used as an accent.
Green : Green is a refreshing color that stands for health, wealth, and new beginnings. Who doesn’t need a little bit of that in their lives? Green also adds a calming and relaxing feel to whatever room it’s in.
Blue : Blue is another relaxing color. Just seeing blue creates chemicals in the brain for a feeling of calm. This is just one of the reasons it’s one of the most popular colors. It can also help you concentrate better in a work environment.
Purple : Purple has long been associated with royalty and wealth because of the expensive dye that had to be used to create this rich color way back when. Today, purple may make you feel funky, romantic or creative.
Pink : No surprise, pink is a romantic and feminine color. Wherever you put this pop of color – whether it’s on your body or around your house – will feel sweet and cute.
Brown : Brown is a neutral color that is popular in homes due to its practicality. It’s well-established, stable, and down-to-earth. It’s hard to get dirty and goes with everything. It doesn’t evoke any strong feelings because it’s well...brown.
Black: Black is a strong "color" that gives off vibes of luxury, elegance, seduction, and simplicity. It’s bold and but can be intimidating in certain rooms – Best left to professional interiors designers for large jobs. Such a great tone, but it can evoke feelings of fear and sadness and is often associated with death in some situations.
White: In cultures across the world, white is a symbol of purity. This color gives a fresh and clean vibe wherever it is. Minimalist homes also love to incorporate it because it appears sleek and modern.
Gray: Another neutral color, gray is mature and responsible. You’ll often find it in formal rooms that are conventional.
You may not consider color psychology as having a significant impact on you until you start thinking about it. And now that you are, you do have a lot of brown in your home, don’t you? You tend to love blues and greens for their relaxing effects. Maybe you dress in neutrals or love pops of color. Whatever your personal style is, you’re impacted by all of these factors and can use it to your advantage in décor.